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Valspar

Global brand makes painting easy for Kiwis.

CHALLENGE

A key barrier to starting any painting project is the perceived difficulty of the task and the time the project will take to complete. The objective was to drive paint project frequency and therefore sales.

SOLUTION

In conjunction with Mitre10, simply demonstrate throughout the painting journey how Valspar can make changing a room easier than imagined. 

The winning combination of Valspar’s paint and primer in one and the 'Change in a Day' program of practical tips and ‘how to’ advice to help DIY painters make the great transformation in a day, drove high brand awareness and purchase consideration.

• Strategy & Brand identity

• Branded content

• Digital campaign & Website

• POS/Collateral

• Packaging range extension

CAMPAIGN

Designed to inspire and equip consumers to create their own ‘Change In A Day’. 

45 sec TVC’s showed how ordinary New Zealanders can transform a room in a day. The TV campaign was supported by a digital and social campaign featuring a series of ‘how to’ videos, a comprehensive social media presence and prominent POS all directing consumers to the dedicated website.